Ads serve a purpose - to create awareness for brands and their products - but this doesn't mean that all of them are effective. As a matter of fact, many of them can hinder the user experience, which doesn't exactly help business. App design should have a focus on ad incorporation as well. With the help of mobile app developers, here are some of the most important details of app-centric ads that you would be wise to take into account.
There are many things to know about ads in apps, such as their visibility. To be more specific, ads should not be blatant, seeing as how the average user will be able to pick up on them right away. Anyone who has ever designed a program like this will be able to agree, which is why they will be discrete about ad placement. This is just one of the many ways that the design process can be helped, as far as ad implementation is concerned.
Also, the apps that are placed should hold relevance to the users. Let's say that someone is using an app to shop around for electronics; maybe a pop-up could appear telling them about a deal on a TV or sound system. This is just one example of an ad that could, in theory, receive numerous clicks. Relevance matters, in this sense, and the most reputable app design companies in the world would be hard-pressed to disagree.
To wrap things up, make sure that your ads never interfere with a user's experience. The reason for this is that ads have a tendency to pop up when they shouldn't, which makes certain sites fail to function as they should. The same logic applies to the apps that companies along the lines of Lounge Lizard develops. As long as your ads do not become so prominent to where they ruin the aforementioned experience, feel free to incorporate them.
If you want to know how ads should be brought into apps, these are just a few talking points worth going over. Many of them are well-known by those who have been involved in the design process for years, which probably goes without saying. More than anything else, these points should benefit those who are still learning the ropes. The more knowledgeable they are, the less likely they are to make mistakes, even when it comes to ads.
There are many things to know about ads in apps, such as their visibility. To be more specific, ads should not be blatant, seeing as how the average user will be able to pick up on them right away. Anyone who has ever designed a program like this will be able to agree, which is why they will be discrete about ad placement. This is just one of the many ways that the design process can be helped, as far as ad implementation is concerned.
Also, the apps that are placed should hold relevance to the users. Let's say that someone is using an app to shop around for electronics; maybe a pop-up could appear telling them about a deal on a TV or sound system. This is just one example of an ad that could, in theory, receive numerous clicks. Relevance matters, in this sense, and the most reputable app design companies in the world would be hard-pressed to disagree.
To wrap things up, make sure that your ads never interfere with a user's experience. The reason for this is that ads have a tendency to pop up when they shouldn't, which makes certain sites fail to function as they should. The same logic applies to the apps that companies along the lines of Lounge Lizard develops. As long as your ads do not become so prominent to where they ruin the aforementioned experience, feel free to incorporate them.
If you want to know how ads should be brought into apps, these are just a few talking points worth going over. Many of them are well-known by those who have been involved in the design process for years, which probably goes without saying. More than anything else, these points should benefit those who are still learning the ropes. The more knowledgeable they are, the less likely they are to make mistakes, even when it comes to ads.
About the Author:
For additional information regarding app design, please visit Lounge Lizard.. This article, The Details Of App-Centric Ads, With Mobile App Developers is available for free reprint.
0 التعليقات:
إرسال تعليق